How Nudges Benefit the Adoption of a New Employee Recognition Platform
Semos Cloud
FEBRUARY 8, 2023
The concept was introduced by two Harvard behavioral economists, Cass Sunstein and Richard Thaler in 2008, when they studied how introducing good choices to a choice architecture can help people act in their best interest. The chief principle of nudging is to steer people while respecting their freedom of choice to do otherwise.
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