How to Be a Galvanizer
Thrive Global
APRIL 15, 2021
So what do you call a company, brand or individual who has activated purpose via a movement? We’ve settled on the term ‘galvanizer’, which is defined as ‘a leader who stimulates and excites people to action’. A galvanizer gets people to act because they want to, because they agree with the cause and mission that the brand is on. Escape the herd.
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