Former Amazon VP Bill Carr: ‘Working backwards is the way to create breakthrough innovation’
Qualtrics HR
APRIL 12, 2021
Bill talks about how this impacted him personally: “I would argue that the success of my organization (Amazon Digital Services) was born out of one of the most abject failures of my career, which was the initial launch of the Amazon video service. Sometime in 2005 [a team of Jeff’s executive leaders met]. It was branded Amazon Unbox.
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