Blu Ivy Group

SEPTEMBER 9, 2021

Too often, leaders assume employer branding is really just another name for recruitment marketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. 3 — Respond to Pandemic Burnout.

Employer Branding 105

Employer Branding Recruitment Marketing Talent Experience How To 105

Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. A consistent practice of open and clear employee communication is the foundation that high-performing remote workplace structures are built upon.

Recruiting Software 98

Recruiting Software Employer Branding Talent Acquisition High Performance Culture 98

Blu Ivy Group

FEBRUARY 9, 2022

That said, a lot of organizations struggle with overcoming silo mentality – something we’ve heard a lot of during our research over the years. . The Employee Value Proposition (EVP), when activated internally, is the foundation for how leaders communicate and deliver a consistent culture experience.

Employer Branding 98

Employer Branding Talent Acquisition High Performance Culture Talent Experience 98

Blu Ivy Group

SEPTEMBER 16, 2021

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. For employees navigating these kinds of organizational shifts, working together across divergent cultures, practices and values isn’t easy.

Employer Branding 97

Employer Branding Talent Acquisition High Performance Culture Talent Experience 97

Blu Ivy Group

JULY 29, 2021

In fact, McKinsey reports that “two out of five companies globally are expanding their investments in DEI programs even as they make budget cuts elsewhere.” . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. About Us . The post Is your DEI Strategy Working?

Strategy 98

Strategy Employer Branding Talent Experience Assessment Software 98

Blu Ivy Group

APRIL 19, 2022

My colleagues, lovingly referred to as Bluubs, and I call this the Aspirational Gap. It is the gap between current and aspirational cultures. The caveat of an aspirational-leaning culture is that for your people to trust and believe your vision, they must experience and be a part of the changing culture.

Employer Branding 105

Employer Branding Planning Tools Recruiting Software Talent Experience 105

Blu Ivy Group

SEPTEMBER 23, 2021

Research can’t be a checkbox activity. However, different candidates want different things from their employers, and figuring out those elements requires deep internal and external research. This is what happens when you don’t invest in the research phase. There is no off-the-shelf solution that provides this level of insight.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . An employer brand is a combination of how the market, current employees, and potential employees view the company. So what’s the solution? Why Startups Need to Prioritize Their Employer Brand .

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

MARCH 15, 2022

When a company looks at their overarching culture story, we often find top-down messaging that includes a purpose, company vision, corporate values, and behaviors that are incredibly valuable for leaders to point everyone towards the same north star direction. The EVP answers the all-important question of “What’s in it for me?”

Video Recruiting 105

Video Recruiting Trends Employer Branding Talent Experience 105

Blu Ivy Group

OCTOBER 20, 2021

Pick moments that align with your company culture. For example, maybe you work at a tech company that has developed software that could have been in the original Star Wars movie – a story that was all about doing good, friendship, and adventure. . Let’s say the movie’s themes align seamlessly with your company principles.

Employer Branding 95

Employer Branding How To Talent Acquisition High Performance Culture 95

Blu Ivy Group

JANUARY 5, 2023

Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures. What’s really going on inside your company right now? Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 52

Employer Branding Company Planning Tools High Performance Culture 52

Blu Ivy Group

AUGUST 5, 2022

With a looming recession, inflation, war in Europe, and supply chain issues (to name a few considerations), companies are exercising caution around their decisions. That’s one of the things that we strive to maintain in our company culture. How to market your employer brand.

Employer Branding 102

Employer Branding Talent Experience Metrics Talent Acquisition 102

Blu Ivy Group

MAY 11, 2022

For example, a 2021 report analyzed 240 tech companies that made Black Lives Matter pledges or statements and found that they had 20% fewer Black employees than companies that didn’t make similar pledges and statements. Highly inclusive companies are more likely to hit their financial target goals by up to 120%.

Employer Branding 105

Employer Branding Diversity Recruiting Software Talent Experience 105

Blu Ivy Group

MAY 19, 2022

My past life of travelling to client offices, industry research, sales calls, and leading presentations slowly faded into sleeplessness nights, playdates, and nurturing a beautiful tiny human. I am fortunate enough to work with a company that prioritizes the health and wellness of its employees.

Employer Branding 98

Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

JULY 22, 2021

Employee Experience: the consistency and quality of interactions that an employee has with a company. . ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Talent Experience 98

Talent Experience Employer Branding Hiring Software Recruiting Software 98

Blu Ivy Group

DECEMBER 7, 2021

Gain a competitive edge when attracting and hiring talent (as the best people want to work for the best companies). Increase engagement and pride across your company. Hundreds of companies vie for these awards every year, and the competition can be fierce. Still, being recognized as an employer of choice is no easy feat.

Employer Branding 98

Employer Branding Certification Hiring Software Talent Experience 98

Blu Ivy Group

SEPTEMBER 19, 2022

Boomerang employees, as they’re commonly referred to, are on the rise in organizations with a broader perspective on what company alumni can offer. These include the way colleagues interact, the unique elements of the company culture, and workplace flexibility. How have they impacted the company and you personally?

Employer Branding 52

Employer Branding Strategy Talent Experience Talent Acquisition 52

Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

Interview Software 52

Interview Software Employer Branding Recruiting Software HR Software 52

Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . In such a crowded field, it’s hard for companies to differentiate themselves and break through the noise. Competition over talent is the fiercest we have ever seen.

Employer Branding 52

Employer Branding Talent Acquisition Recruitment Marketing Talent Experience 52

Blu Ivy Group

DECEMBER 7, 2021

In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitment marketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding 52

Employer Branding Hiring Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

MAY 20, 2021

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing.

Employer Branding 52

Employer Branding Strategy E-Recruitment Talent Experience 52

Blu Ivy Group

APRIL 10, 2023

That’s why it’s important for companies to not only attract top talent but also retain them by offering something more than just a paycheck. An EVP is a promise that a company makes to its employees in exchange for their contributions. This is where an Employee Value Proposition (EVP) comes in.

Employer Branding 52

Employer Branding Video Recruiting High Performance Culture Talent Experience 52

Blu Ivy Group

DECEMBER 2, 2021

To establish a baseline of your audience’s needs and wants, we recommend a mix of qualitative and quantitative research with a broad cross section of current employees. If budget allows, external research can help to round out your understanding of what really motivates potential candidates and to develop robust persona’s. Be careful!

Employer Branding 52

Employer Branding Video Recruiting How To Recruitment Marketing 52

Blu Ivy Group

AUGUST 29, 2024

HR leaders have spent the last few years navigating companies through unprecedented challenges, consequently sidelining their core roles of shaping culture and strategizing long-term growth. However, as the research points out, EVPs need to evolve. 13:46) How crucial is a compelling EVP for organizations today? (15:17)

CHRO 52

CHRO HR Software Employer Branding Interview Software 52

Blu Ivy Group

FEBRUARY 9, 2023

Tools for Increasing Self-Awareness According to psychology today, approximately 80% of Fortune 500 companies in the United States use some sort of personality tool to assess and better understand employees and candidates. Could you benefit from some increased self-awareness for you and your team?

Assessment Software 80

Assessment Software Recruiting Software Tools Employer Branding 80

Blu Ivy Group

AUGUST 10, 2023

Research by organizations like McKinsey and Deloitte has shown that cultural alignment is critical for achieving financial targets post-merger. Companies that focus on cultural integration are more likely to meet their financial goals and achieve synergies.

Employer Branding 52

Employer Branding High Performance Culture Employee Engagement Talent Experience 52

Blu Ivy Group

MAY 27, 2021

If taking care of employees wasn’t enough of an incentive, the delivery of a more consistent and branded employee experience enables companies to double customer satisfaction , innovation and generate?as Branded experiences remind talent why they prefer some employers over others and reinforce company purpose, behaviours, and loyalty.

Talent Experience 59

Talent Experience Employer Branding Onboarding Software Planning Tools 59

Blu Ivy Group

NOVEMBER 17, 2022

I was invited to create a profile within BambooHR that allowed me to keep track of onboarding tasks (all of the fun onboarding paperwork), enter information about myself, and more importantly, get to know my new coworkers. Like most company orientations, we reviewed the company history, mission, vision, values, and core service offerings.

Employer Branding 52

Employer Branding Hiring Software Onboarding Software ATS 52

Blu Ivy Group

JUNE 21, 2023

Through brand ambassadors, the positive image and unique aspects of the organization’s employment experience are amplified, attracting talent that aligns with the company’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes.

Employer Branding 52

Employer Branding Talent Experience High Performance Culture Recruitment Marketing 52

Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. By avoiding reactive or impulsive responses, these leaders can make informed and human-centred choices that benefit the organization.

Employer Branding 52

Employer Branding Talent Experience High Performance Culture Employee Engagement 52

Blu Ivy Group

APRIL 18, 2023

Attracting Talent: Use the EVP to update your company LinkedIn page, career site, and job descriptions. Have you given your leaders and managers company wide the EVP awareness, playbooks, communications and tools to keep the EVP top of mind with your employees? Does your EVP show up in internal job and career marketing?

Video Recruiting 52

Video Recruiting Hiring Software Employer Branding Interview Software 52

Blu Ivy Group

SEPTEMBER 9, 2022

Some leaders liken this behaviour to unionized employees taking stands called “work-to-rule,” which are slightly less disruptive than a strike, but certainly impact company productivity and performance. 66% of Gen Z want a company culture built on mental health and wellness (LinkedIn). Why employees are quiet quitting.

Employer Branding 59

Employer Branding Retention and Turnover Talent Experience Metrics 59

Blu Ivy Group

MARCH 21, 2022

More often than not, Employer Brand projects have been owned and led by Talent Acquisition executives and simply by nature of their sphere of responsibilities and influence, tend to lean too heavily on shorter term recruitment marketing platforms and campaigns. Include Executives and Directors in The EVP Research.

Employer Branding 52

Employer Branding Video Recruiting Recruiting Software Hiring Software 52

Blu Ivy Group

JULY 13, 2022

Make sure that your recruiters, hiring managers and leaders all have a clear playbook on what the EVP is at your organization, how the role itself will allow the individual to thrive and what impact your company is making on the world at large. We conduct research with hundreds of thousands of job seekers worldwide.

Video Recruiting 45

Video Recruiting Employer Branding Interview Software Hiring Software 45

Blu Ivy Group

OCTOBER 7, 2021

This person is an existing team member who will check in on the new hire throughout their onboarding journey, answer any questions, and share insider tips to help the new hire acclimatize to your organization. research shows that it can help create a shared sense of identity and purpose as part of a team.

Onboarding 52

Onboarding Employer Branding Talent Experience Compliance Training 52

Blu Ivy Group

MARCH 9, 2023

For this team interview, we asked one of our newer team members, Andrea, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Andrea’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

Employer Branding 52

Employer Branding Talent Experience Talent Acquisition High Performance Culture 52

Blu Ivy Group

OCTOBER 4, 2023

Every company, regardless of sector, has a unique and inspiring story. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization’s culture. With renewed pride and buy-in you can move towards company-wide communication.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52